Social media lead generation
Campaigns built to collect real contacts - phone numbers, form submissions, orders - not just likes.
How it works
Likes and comments keep growing but sales don't follow - a common complaint, especially in services (clinics, repair contractors, education centers). The reason is simple: the ad campaign is optimized for "reach," not "lead collection" - Meta's system handles those very differently.
Especially effective for fields where the audience wants to talk before deciding (healthcare, education, repair services). For e-commerce with direct online payment, a different, more sales-direct approach may fit better.
- Lead form ads (Instagram/Facebook's built-in form, filled out without leaving the app);
- Ads that route directly to WhatsApp - effective for an audience ready to message;
- Website-click ads paired with an order form;
- Call-button ads - for an audience that wants to talk immediately.
Which format to use depends on the product - for expensive, complex decisions (a medical procedure, legal advice) a phone call builds more trust, while a simple order works fine with a form.
We also monitor the quality of leads collected - what matters is real conversion to sales, not raw volume. To that end, we periodically adjust audience targeting and turn off segments producing low-quality leads. This service is built on targeted advertising, with added optimization of the forms themselves for conversion.
Frequently asked questions
If you already have a CRM system, integration is usually possible (Google Sheets, popular CRM platforms). As a simple alternative, leads can also arrive in real time via email or a Telegram bot.
It works especially well for service businesses - clinics, repair contractors, education centers, beauty salons - because in these fields the customer usually wants to talk before deciding, rather than paying online right away.