Targeted advertising

"We ran ads but got no results" - behind that complaint there's almost always the same cause: the campaign reached the wrong audience with the wrong message, or measurement wasn't set up properly and the results are actually there, just invisible.

Suits both businesses that have never run ads and those that have but weren't happy with the results. In the second case, we first run a short review of why the current campaign underperformed, then rebuild it - starting from zero isn't always necessary.

When setting up a campaign we first clarify the goal - traffic, messages, or direct sales, since each requires a different setup. We don't pick the broadest possible audience but a specific one: instead of just age, location and interests, we build a lookalike audience based on existing customers where possible. On the creative side we test several variants to see which message actually works, by the numbers, not by guesswork.

Budget management is ongoing work, not "set it and forget it." Once a campaign launches, we track performance weekly, turn off weak audience segments, and shift budget to what's performing. We watch the real cost per lead (CPL), not just impression counts.

To carry the results further, we recommend pairing this with retargeting - reaching people who've already interacted with your page is usually cheaper than a cold audience. You can also read our article on getting the most out of targeted ads on a small budget.