Facebook page management

Facebook page management brings business information, publishing and customer conversations into a consistent process. A visitor should understand what you offer, where you operate and how to enquire. Content decisions should use the page's own evidence: broad assumptions about the age or habits of the platform's audience are not enough to build a strategy for your business.

Information needed at the start

Prepare the page address, product or service list, current prices, opening hours and sales locations. Available photos and videos, previous campaign results and frequently asked customer questions help create a practical content plan. Agree the staff roles needed for page and advertising account access; the business owner should retain control of these assets.

Publishing and community management

Audience and competitor analysis inform the strategy and monthly content plan. Our team organises copy, design and any required filming within the agreed scope, using AI tools in preparation where useful. Posts follow the publishing plan, while contact details and offers on the page are kept relevant.

• Choose separate topics for product explanations, customer questions and company updates.
• Clarify which comments need a response and who receives complaints that require a business decision.
• Consider participation in groups only where relevant and consistent with each group's rules.

Objectives and reporting

For awareness, review reach and page visits. For enquiries, track messages and attributable website visits. For sales, use confirmed orders, which requires information from the business. The monthly report helps assess results against the agreed objective, continue useful topics and revise material that receives a weak response.

Before publishing, identify the approver, revision process and person responsible for answering customer questions. Advertising campaign setup and management are agreed separately; platform ad spend is separate from service fees. Adapt Facebook and Instagram material to each page's results rather than automatically posting identical copy everywhere.

Related service: Targeted advertising. Package details and rates: pricing.