Retargeting setup
Setting up and managing ads that re-engage people who've already interacted with your page or website.
How it works
Most buyers don't purchase on the first touch - they visit the page, maybe even the profile, then leave thinking "I'll check later." Treating those people as a lost audience is a mistake - they've already shown interest, they just need a reminder.
One of the most effective steps for pages that already have traffic but low conversion - it works especially well when the problem isn't the audience but the lack of a second touch. For a new page with little traffic yet, starting with regular ads first makes more sense.
To set up retargeting, we first identify the right "signal" sources: website visitors, people who viewed the profile, those who watched a certain percentage of a video, or who added something to cart without paying. For each segment we prepare a separate ad message - a discount reminder for cart abandoners, product benefit info for people who just glanced at the profile.
This type of ad is usually significantly cheaper than reaching a cold audience, since it targets people who've already shown interest - and conversion rates are higher too. But set up wrong (like continuing to show the same ad to someone who already bought), it backfires and creates annoyance instead.
The best results come from pairing it with targeted advertising - a campaign bringing in cold audiences and retargeting work as two halves of one system: one brings people in, the other reminds them.
Frequently asked questions
For Meta's system to work effectively, a few hundred unique contacts over the last 30 days is usually recommended. If your audience is small, we suggest building traffic through targeted ads first, then moving to retargeting.
When set up properly, a frequency cap limits how often the same person sees the ad, so it doesn't get exhausting. Monitoring and adjusting those caps in time is exactly part of the management service.