SMM strategy
A tailored social media strategy for your business - from goals and audience to a concrete month-by-month content plan.
How it works
Working with different businesses, we keep seeing the same pattern: content gets posted on a "we need to post something" basis - a discount today, a holiday greeting tomorrow, a random video the day after. The page grows, but it doesn't turn into sales, because each post speaks to a different audience with a different message.
This service is useful both for a brand-new page and for a business that has been posting without results for a while - in either case, what's missing isn't an answer to "what to post" but to "why post it this way." For businesses with their own team, a strategy doesn't replace their work, it just sets the direction.
We start building a strategy by studying the business itself: who you sell to, how the purchase decision gets made, which platform actually fits your audience - for a B2B service, Facebook or LinkedIn often outperforms Instagram, for example. We look at competitors too, not to copy them but to find a gap in how they present themselves.
From there we build a 3-month roadmap: content themes, formats (Reels, carousels, static posts) and how often each runs, and the metrics that define success - reach, saves, DM inquiries. The document isn't static - it gets revised every month based on real results, since what looked right in month one can shift by month three.
What sets our approach apart: we don't force a strategy onto a ready-made template. We start with an SMM audit to see the real picture in numbers first, then build the plan around it. See pricing for package details.
Frequently asked questions
Yes, in most cases we implement the strategy ourselves alongside content production and page management. If you prefer, we can also hand over the finished document to your own team - that can be ordered as a standalone service.
Usually 5-7 business days - this covers analyzing the business, audience and competitors, plus a call with you to confirm goals. For complex businesses with a wide product line it can take a bit longer.
An audit shows the current state - what's working and what isn't. A strategy builds a concrete forward-looking plan based on that analysis. Usually an audit comes first, then a strategy, but for a brand-new page you can start directly with a strategy.