SMM audit
A full breakdown of your social pages - what works, what's holding growth back and why followers aren't turning into clients.
How it works
"Why are we posting content but not getting sales?" - this is the question we hear most often from new clients, usually after months of regular posting. The answer is rarely in one place: the problem can sit in the profile bio, in the content mix, in how the ad budget is targeted, and even in posting times, all at once.
An audit suits both businesses that haven't changed anything yet and are wondering "where do we start," and owners who want to evaluate their current contractor's work. In the second case, the audit is carried out with no vested interest on either side, so the result stays objective.
During an audit we go through the profile end to end: does the bio and the pinned highlights actually describe the offer, which format from the last 2-3 months performed best, does follower demographics match the stated target audience, where is the ad budget actually going. We also look at what competitors in the same niche are doing, for a fair comparison.
The result isn't a 15-20 page report - it's a list of concrete recommendations: "no call-to-action in the bio, add one," "Reels goes out once a week, needs at least 3," "ad audience is too broad, narrow it down." Each point explains why it's a problem and how to fix it.
An audit is rarely a final step on its own - it's usually followed by an SMM strategy or the implementation of specific fixes. Both can be ordered separately - see pricing for costs.
Frequently asked questions
Not for the core part - public stats and view-only access to the ad account are enough. For some deeper metrics (like full insights detail) we might ask for analytics-level access, but admin rights aren't required.
Yes, that's actually the most common request, since both platforms are usually managed from the same ad account and issues often overlap. We give separate recommendations per platform, combined into one overall document.