SMM analytics

Instagram and Facebook's built-in stats show plenty of numbers, but to tell good from bad you need something to compare them against. Many business owners see "reach: 5,000" and have no idea if that's good or bad - without comparing it to last month, the niche average, or your own audience size, the number alone means nothing.

Especially useful for businesses that, after a few months of work, need a concrete answer to "how are we doing compared to last month." Since the report is ongoing rather than one-off, a trend becomes visible - a single month's number can be random, but a three-month trend is a pattern.

• Monthly trends in reach, saves and engagement;
• Which post type (Reels, carousel, static) actually performs best;
• The hours and days your audience is most active;
• The real cost per lead (CPL) from your ad spend.

We deliver the report as a 1-2 page visual summary, not a heavy spreadsheet - key numbers, a trend chart, and a "what to do this month" section. That way you don't have to spend time decoding raw statistics yourself.

Analytics alone doesn't change results - it needs to turn into action. That's why every report ends with a concrete next step, whether that's shooting more of a certain format or adjusting your ad audience. Combined with an SMM audit, the picture gets even more complete.