Influencer advertising
Finding the right blogger for your brand and managing the whole collaboration - from negotiation to measuring results.
How it works
The most common misconception about influencer ads is "anyone with a big audience will do." In reality, an account with 500,000 followers but disabled comments under sponsored posts and an inflated audience can deliver far less than a niche blogger with 15,000 real, active followers.
Especially effective for a new product launch or in fields where trust matters (cosmetics, health, education) - people trust a recommendation from a familiar face more than an ad. For those wanting to start on a smaller budget, working with micro-influencers is also possible.
During selection we check whether the audience is real (follower growth pattern, comment quality), demographic fit, and past sponsored post performance. We handle the negotiation ourselves - price, format (story, post, reel), delivery deadline - without taking up your time.
During the collaboration, material gets reviewed beforehand for brand accuracy, since a blogger may write in their own style but the product information still needs to be correct. After it goes live, we track results (new followers, profile clicks, message count) and report back, so you know which blogger is worth continuing with.
This service is often compared to public page seeding - the difference is that influencer ads rely on personal trust, while seeding relies on broad reach. Which one fits depends on your budget and goal.
Frequently asked questions
Both options work - you can pay directly yourself while we just coordinate, or we can manage the whole process (negotiation + payment). This gets agreed with you in advance.
No agency can give a 100% guarantee on a blogger's own performance - that's true across the board. But that's exactly why the vetting stage is thorough, to minimize risk, and results get factored into future choices.